The
company plans to invest funds in the creation
of a strong brand that is likely to reduce marketing
cost and also to help the company to create strong
operating base for the future.
» International
The company makes its prominence in all major
fairs and shows to exhibit & display its
product at international level. To create its
strong brand image as a leading quality manufacturer,
Jindal plans to advertise heavily in international
magazines like Home Textile Today (USA), Haustex
(Germany), Home Fashions (India) and also try
to participate in Fashion events being organized
across the globe.
Company also plans to hire designers from abroad
to keep in touch with latest fashion trends
in Home Textile market. This is a trend which
is followed by major fashion house in India
& will bring a lot of value addition to
the company.
The company is already among the chosen vendors
of few retailers for stock replenishments and
further designing system to work more closely
with its customers such that they could track
their order, bring changes in them, give reorders
based on styles & designs directly online.
» Domestic
We expect a huge growth for bed & bath linen
in the coming couple of years. Jindal will bring
a radical change in the home décor segment,
by introducing top of the line products reflecting
international styles and trends to the Indian
market also. We will get our international experience
to India.
We will get into aggressive marketing, advertising
and networking. The total Indian urban population
is 307 million. With consumers getting more
into the concept of nuclear families and with
Government having slashed interest rates on
home loans, the Indian home furnishing market
is definitely going to boom. The bath range
includes towels, bathrobes, bathmats and special
products for babies. The bed range includes
Bedsheets, bed covers, cushion covers, etc.
The kitchen and Table linen are made purely
of natural fabrics.
Our brand will be available in multi brain outlets
(MBOs) across India & many other home furnishing
retail outlets also.
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